Nationwide Sheep Mutilation Campaign Orchestrated by Alton Towers

By Gary Cutlack on at

The mystery of the "creepy sheep" with evil faces painted on their sides that was allegedly creating some sort of low-level mystery among social network users, has been solved. It was an Alton Towers PR stunt.

The placement of the evil smiley face logo was designed to promote the theme park's latest addition to its rollercoaster line, which is to be called The Smiler. Hence the evil smiley faces painted on sheep. Obvious when you think about it.

Here's the contraption that will soon be making people smile and possibly form some other slightly more distressed facial expressions on their holidays:

smiler-stunt

Looks more like a big pair of tits from this angle. The £18m new ride will be open this spring. [Metro]