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Sky is finally ready to push ahead with its plan to offer non-subscribers instant access to its hallowed sports channels, with the satellite broadcaster offering casual sport fans the chance to buy 24 hours of access for £9.99 from this spring.
The move will include all of Sky’s six sports packages and channels, so it’ll be possible to pay £9.99 to watch one Premier League football match through the Sky Now app and web site, then pad out the other 22 hours watching rugby, cricket and whatever US sports it uses to fill the evenings.
As most buyers are likely to be paying this fee to watch one high-profile event, it’s clearly going to be an enormous money maker for Sky. Plus a tenner a shot to watch one or two key football matches or F1 races a year is a much more affordable option for casual sports fans than paying for a full Sky account. [Guardian]
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Sky Launching PAYG Streaming TV Service for Non-Subscribers
Sky's £9.99 PAYG Sports Channel Access Launches Today
@999 Please Help My Router is Melting
Oddly enough I was chatting to a mate at work about this a little while back, he only wanted it to watch the golf, but had to get a full package. I let him use my Sky Go instead for the weekend – have to send this to him I think.
£9.99 is a bit steep, but then I guess some will be willing to pay that
The Sky Sports channels show up in my smart tv guide. I wonder if this’ll work over the air that way. Only because my internet speed is utter pants.
This’ll be really useful for the days when you know there are loads of sports you want to watch. (Super Sunday’s anyone?)
ouch. i pay about £30/mth for sports in HD.
Holy carp! I’ve been waiting years for them to do Sky Sports PAYG, then they completely screw the pooch by knackering the pricing.
Well, I suppose they were never going to price it any way that might make it a viable alternative to the subscription package.
Price is steep, should really be around £2.50 – but people will pay this.
I assume Sky are thinking that if someone is going to pay to watch some big sporting event then they are going to get together with a few mates, and £2.50 each on top of the beer cost is nothing, or a ‘I’ll buy the match you buy the beer kind of deal.’
I’d pay £5 for F1 Qualifying + Race only.
All I’m interested from Sky, £10 per day would be £20 each Race weekend and £30 if I wanted to watch the Friday Practice……. just not worth it. Equally though, locking into a contract isn’t worth it just to watch F1 and neither is SkyGo cause you end up paying the same amount and the service is so restrictive.
I might go as high as a fiver for the Indy 500, but that is a loooong event, so you’d get your money’s worth.
On the flip side of this for £9.99 for 24hrs of Sports you could go to the pub and socialize and watch the footie in full HD or even 3D in some pubs.Granted the drink can be expensive.
another sign that sky need cash.
like their other crud products, over priced and aimed at folk with too much money and not enough brains.
sky, believe in better.
i do, thats why i have nothing to do with sky products.
how many options do i have to watch the footy in HD and 5.1?
a link to an alternative would be nice. i could do with dropping the sports pack from my virgin package