AdAge is reporting than in an effort to lure more content producers (along with the subsequent viewers and advertisers that follow) away from traditional television, YouTube is supposedly getting ready to launch paid subscription on specific channels.

The subscriptions won't be too pricey—at least for right now. Based on applications YouTube has reportedly asked a small group of unnamed channels to submit, the first group of paid channels will probably somewhere between £0.60 and £3 a month.

YouTube knows users probably won't take kindly to having to pay for the content they've been watching for free for years, and they're urging potential partners to consider their audience's reactions. But as people continue to shift away from traditional television, they might not have a choice, whether they like it or not. [AdAge]