We're used to politicians talking a heck of a lot, but not actually saying anything of substance at all, and definitely not answering the damn question. But RIM's EU MD, Stephen Bates, has just put them all to shame. Here's how to stick to a pre-written PR script no matter what the hell happens. Or in other words, how not to do an interview. Just listen to this cringe-fest.

Fair enough, don't answer all the questions, but come on. At least make it sound like you're attempting to, or might, eventually, after oodles of spin, get to the damn answer. I almost feel sorry for the poor man -- he's obviously been given the company line and told that in no uncertain terms should he deviate from it on pain of death. Oh dear RIM, I really hope this afternoon goes better than this morning's series of interviews. [BBC via Twitter]