The Scottish government has launched its latest war of the ravages of alcohol abuse, which includes a smartphone app that attempts to illustrate the harsh ageing effects brought on by the happy sauce.

The app, which is out now on Android, takes a photo or lets you load one previously taken, then applies a face warping and wrinkling effect dependent on how many glasses of wine you consume a week. The message being that lowering consumption by drinking smaller glasses of wine could stop you getting such a pockmarked and battered old face a few years from now.

Above you see what happens when a two-year-old starts drinking more than 10 glasses of wine a week. Devastating. He's going straight back on the Ribena. [Drink Smarter via The Verge]