Sony has two new Ultra HD TVs with the same technology of its monster 84-inch 4K LED model. At 65 and 55 inches, Sony CEO's Kaz Hirai said these are going to be their "affordable" 4K TVs. How much affordable is affordable we don't know yet. No price has been announced. The only thing I know is that they look and sound amazing.
Of course, you can apply that to every new Panasonic, Samsung or LG 4K TV I've seen so far. Sony claims theirs are the best, but any consumer will think each of these TVs are awesome, even while comparing them side to side.
Both use the same core technologies as the 84-inch model but, since they use the same resolution, they are much sharper. Obviously, I saw them running perfect 4K footage and it was impressive, as expected. I have to see them in action with upscaled material to see how good their graphic engine is while dealing with low resolution video, but the Ultra HD footage looked absolutely perfect. The natural colour rendering — the skin tones were perfect — the saturation, the contrast, and the brightness are extremely impressive. Not a sign of artifacts.
The built-in sound was pretty good. Even in a noisy booth, you can feel the power of the built-in speakers, which Sony claim offer a better sound thanks to their "own magnetic fluid speakers and unique digital signal processing technology to deliver smooth midrange, lower vibration and deep bass." They are bare and the whole design looks simple and beautiful.
They're scheduled for release this Spring, probably costing just half a kidney instead of a full one.