Making your CV stand out from a pile of papers or a bunch of pixels on a screen is hard as hell. How can people who went to similar schools and worked similar jobs and have similar skills differentiate themselves? By being clever. Like Philippe Dubost. He turned his CV into an Amazon product page. It's brilliant!
Philippe Dubost, a web product manager, refashioned the boring 'ol lines on lines on lines on no margins CV into something that is pretty much universally known: Amazon. He essentially put his CV on Amazon. Reviews come from previous employers, descriptions show off his work experience and skills, adding to cart lets you contact Dubost. He even had some fun and threw in a cute joke about 'Only 1 left in stock' and 'Add to cart for pricing information'. It's great.