30 
Most groups and pages on Facebook are full of dumb crap. Not this one. They are dedicated to tracking down and publicly shaming the worst examples of companies being pandering morons on Facebook — and their latest find is both shameful and utterly brilliant.
They’ve pulled together a (worryingly large) collection of made-up national holidays by toilet paper brands. They include such well-known holidays as National Toilet Paper day (which Charmin are SO EXCITED about, by the way), National Watermelon Day, and my least favourite, National No Dirty Dishes Day. Also, January is apparently National Soup Month but ALSO National Get Organised Month; can you be organised with soup? Discuss.
As the noble knights of Condescending Corporate Brands (that’s the page, by the way) have put it: “You couldn’t make this up…oh, apparently you can”. We salute you, brave warriors fighting against the seemingly endless tide of patronising bullshit that companies seem to think we want on our Facebook feeds.
So, Caped Crusaders of Condescending Corporate Brands, keep up the good work. Companies, if you’d kindly stop projectile-vomiting this crap all over Facebook, that’d be lovely too. [Condescending Corporate Brands Page]
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This is an absolutely brilliant find.
On the same note, I can safely say from first hand experience that brands are relentless in their search for weak, year long ‘social media’ planned posts like this… They’ll go absolutely WILD for a ‘national day’ of something slightly close to thier product or brand values.
It’s fucking pathetic.
Brands will actively ‘ignore’ advice from agencies and take social media into their own hands.
Because it’s ‘free media’ they shouldn’t have to pay someone to manage it properly… and this is what happens.
*Goes and sits in a quiet corner to calm down*
Couldn’t agree more, the thinking goes, if we aren’t spending any money what harm can be done.
These Brands are a source of income for Facebook are they not. Expect this account to be closed soon. Maybe then they will move it over to Google+
I actually think it helps the brands it mocks and facebook. Its another page viewed and another link clicked for facebook and even while mocking lots more people are seeing charmins product. I doubt anyones going to actively NOT buy the product as a result of seeing it here so i reckon it’s win win.
I disagree entirely.
The old adage ‘All publicity is good publicity’ is absolute bollocks. You can do just as much if not more damage to your brand by pushing out shit than not at all…
In ALL media, not just social; if you don’t have something worth saying, don’t say it.
I’m not suggesting the advertising executives/original companies aren’t damaging their brands(although in some cases it’s debateable), I’m suggesting this group isn’t doing more damage by mocking and if anything may be mitigating the damage by having peoplke come accross it in a humerous way.
Okay I see.
But I think the ‘naming and shaming’ might be somewhat damaging in the same way an ad on ‘the shittest ads of the year’ show is.
If the brands were doing it in an “we know we’re being shit, it’s just ironic” way, I’d agree, but they aren’t.
Only if they buy advertising space. Otheriwse it’s free to set up a brand page.
We have ourselves to blame. The only reason these kind of posts appear on my news feed are when a ‘friend’ finds it necessary to ‘like’ or ‘share’ one of these fucking retarded posts.
OMG THIS BRAND LIKES CHRISTMAS TOO, I MUST SHARE THIER NATIONAL TURKEY CELEBRATION DAY PHOTOGRAPH WITH ALL OF MY FRIENDS TOO.
Die.
Durex make ya move bro!
Charmin.
Some of this are absolutely ridiculous excuses for “days”. However, my favourite picture, hands down, was the bizarre one Puffs used for their one about “holiday memories flooding back”. What does a creepy old lady rubbing a young boys nipples have to do with anything..? http://www.facebook.com/photo.php?fbid=274551669338840&set=a.274541026006571.62623.207349746059033&type=3&theater
Even the kid doesn’t know what’s going on.
Good find, Chris.
What is this I don’t even
I’m not sure they think these “XYZ Day” days are holidays!