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ITV’s just launched its total rebrand, the biggest change to the UK’s second biggest broadcaster in the last 12 years, and it’s not exactly gone over well. The critical response has been pretty much universally bad, but what do you think? Has ITV just become hip, or is a logo that looks like a child practicing joined-up writing the embodiment of fail?
The new logo isn’t the only change. ITV1 has gone, replaced with the revolutionary ‘ITV’. Yep, a single digit change that clearly makes all the difference. For what its worth, I never really liked ITV’s previous logo, especially the ITV Player logo. But then, I have a lot of hate for that advert-riddled mess of a catch-up player, on the PS3 at least.
Glorious, colourful, modern, and awesome? Or crap, child-like, who-on-Earth-paid-for-that rubbish? You decide. [ITV via Creative Bloq]
Bonus, here are the weird new idents ITV’s using to advertise its new logo to the world.
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I feel slightly guilty for admitting I like it?
I think the sleep deprivation is going to your head
I want to know how much it paid for it. I’ve heard there’s good money in logo creation, especially when all you really do it change the colour slightly
I like the colours! Very ’70s disco.
Talking of new idents. When were those funky new avatars for yourself and Chris changed? Has Kat decided to buck the Giz staff trend?
I just haven’t had time to change too, but I will do later. We’re going “2013.”
I like it too – so long as they keep the theme of the colours changing in future idents.
So you bloody should.
I like it. Colourful and interesting instead of the usual flat and boring you see
Didn’t like it in some of the brown shades they were using last night, it looked shite. Give it a week and we’ll forget what the old one looked like.
I had to Google the old one, it was pretty nondescript anyway so at least this has a bit more colour
but I don’t think it will date well
Agreed, will look old fast. I actually prefer the logo when it’s in a single bold colour, like itv 2′s new red one or it might be the number that takes the attention away from the logo. http://www.itv.com/itv2/
Someone pointed out it looks like a child’s drawing of a bum, and I can’t un-see that now
YOU’VE RUINED IT FOR ME.
Not as bad as the Office of Government Commerce’s logo:
http://i.telegraph.co.uk/multimedia/archive/01204/ogc-1_1204130i.jpg
Imagine it rotated 90 degrees clockwise…
Now that genuinely did make me LOL.
So that was what the iPad app update was all about. You’d think they would concentrate on the quality of their on-demand streams which resembles television back in 1965, or at least finally get Airplay right. But I guess they spent this years budget on a new logo.
You think they’d concentrate on the quality of their programs first.
I think Itv should have paid me the money and I would have done just as good a job.
Woolworths. Jessops. Comet. HMV. ITV…..?
We can but hope
Does that mean they’re going to sell off their assets? If so… I call dibs on Holly Willoughby
ITV makes a profit; no chance. On the other hand, both The Guardian and Mirror look vulnerable as they both are heavily loss making.
People watch ITV?
Lewis, Midsomer Murders. Required watching right there.
It has no energy to it or personality… its just bland, the music and idents only go to prove this
What, The Very Fuck, Do they think they are playing at? Huh?? Jeez louise, do they think they’re French? Dutch maybe?? My eyes hurt. I cant see it lasting long.
Indeed – I remember when they renamed ITV to “Channel 3 North East” (or whatever region you’re in) – that was almost universally hated and was swiftly changed back to ITV!
Actually, just looked this up and it only happened in the North East! Dismal failure anyway!
It’s still better than Gizmodo’s logo…
Don’t give a shit…..
The only reason a person should go on to ITV is to stare at Holly Willoughby’s tits…
http://www.celebs101.com/wallpapers/Holly_Willoughby/214296/Holly_Willoughby_30.jpg oh yes…….
predictable replies here. I sometimes wonder if the only reason Giz post logos is so all their commenters can have a pop and say that they could do better.
Kat, the only reason you feel guilty is because somewhere in the last decade people seem to have been hardwired to think “new logo bad. old logo good”
I actually prefer the new one, the old one was forgettable and if it means we can get rid of the weird computerised crowds of people on the old idents I’ll be happy (the building site one especially)
HAHAHA.. i have seen worse, but it is a little rubbish..
The bright new pretty colours should bag them a few more viewers, you know how they roll on that channel.
That is terrible. It annoys me totally irrationally so much how the colours don’t blends as they should…..
its better than what they had. i just hope they get rid of the shit programs…. along with the shit logo they had.
I like it a lot, and the CITV one, but the others (itv2,3&4) don’t look as good in the block colours, and with the big number just slapped on the side.
Saying that, it’s a bit cheery for itv… the home of the depression steeped hour that is Emmerdale and Coronation Street.
To define depressing:
(Emmerdale + Coronation Street) * 100 = EastEnders
just sayin’
Oh, definitely agreed.
Like a parent baulking at their kid’s violent computer game, I really am worried about my ol’ mummsy; everynight watching the trinity of misery.
90 minutes a day, 5 days a week, of people trapped in one location, each conspiring against, or mourning over, or pining for, another of the characters.
It can’t be good for the mind to compulsively watch TV based around the premise “Happiness is the tell-tale sign that life’s about to sodomise you and your family.”
Yeah, it only really suits CITV. It looks ridiculous on its own, but the ITV News logo is by far the worst – it looks like they’re trying to make the news, as you say, cheery, which the news very rarely is.
I quite like it.. at least it’s ‘interesting’, compared to the last… well compared to ANY previous ITV logo.
As for the cost, I read it was designed in-house, which I think should be applauded. Obviously it still has a ‘cost’ but at least they didn’t pay millions to some ‘creative’ company
I understand Sky’s new logo is going to be: Cowboys and Indibums…
I like it! It suits ITV down to the ground.
In other words, a crap logo for a crap company.
At least it is unique. Before it was just some plain text and a background.
Also, this is such a hip logo: https://twimg0-a.akamaihd.net/profile_images/662708106/bbc.png I really hope they don’t modernise it any more.
Has that shade of green ever looked good, for anything?
It’s pretty terrible. I doubt it’ll stick around for long.
I don’t really understand why they’ve used a CMYK style colour-way on their ‘static’ version when they’re based in an RGB medium?
Not to mention that olive green bit.
Like anything ain’t it, you get used to it.
Suits the demographic, does anyone over the age of twelve watch terrestrial tv these days?
Surely you meant ‘below the age of 70′?