Playbook is a stupid skeezy app that lets you brag to your bros about your hookups, inserting ratings and degrading commentary along the way. What’s not to love?
So, we thought this was a joke at first. We looked up the Whois record, fully expecting it to be registered to Frucci or something, and instead discovered that this app is a real thing, made by a real guy, who is of course a virgin, and will never ever ever ever get laid. At least not if he tells anyone that he made this piece of shit. Anyway, we called the guy on the Whois record, who turned out to actually be one of the creators Chet Chad, Dave, a first-year computer science student at the University of Michigan to ask him why god why. Here’s what he had to say for himself:
Gizmodo: So is this a joke?
Meathead: I still haven’t decided. (Editor’s note: aasdfsadf???) The sexual conquest is a caricature of what we’re going for. (Editor’s note: see above.) It’s a private social network that allows guys to communicate—and girls—what they wouldn’t over Facebook. The features look worse than they are. We are looking to shift that language to be less controversial.
Editor’s Note: You should have just said this was a joke.
Gizmodo: Are you guys in a fraternity?
Einstein: We aren’t, but a lot of our friends who are in fraternities helped us write the copy. Our team wouldn’t have much to add. We’re all first years. We’re all studying computer science engineering.
Editor’s note: You are giving computer science majors a bad name. Also: get new friends.
Giz: What did your female friends think?
Casanova: Mixed responses. Some of them said they’d be okay with it if it’s more gender neutral.
Editor’s note: So what you’re really saying is that you don’t have any female friends.
Giz: Does your mum know about the app?
Virgin: (Pause, chuckle) Yeah. Our mums called us. One of my partner’s mums called all of us and told us we’re really really bright kids and of all the things we could be working on this is the last thing she’d want us to be doing.
Editor’s note: Two years ago, you would’ve been soooo grounded.
Giz: Are you guys virgins?
I’m waiting til marriage. I don’t know about the other three guys.
Editor’s note: Just lie. Lie!
Well, that clears things up. This piece of crap—seriously, it isn’t even a very good app—exists because 19- and 20-year old university freshers are totally clueless. But they should take a hint, because a) there is no way Angelina Jolie agreed to the use of her likeness on this app. And b) come on, ew. Oh, and one final piece of advice: Nobody uses their real phone number when registering domains. [PlayBook via TechCrunch]
Updated with note from Gizmodo UK editor, Kat Hannaford: As you may or may not know, as part of our agreement with our American counterpart Gizmodo, we can syndicate as many or few of their posts as possible. I like to think we get it right most of the time, choosing relevant posts for our UK readers, but occasionally we do get it wrong. This is one of those times, and as the comments suggest, it has no business being here on our UK site. We’ve recently hired two new after-hours editors who syndicate posts from the US site (we tend to post UK-centric news during UK work hours), and are still working through the kinks.
Apologies if this post offended anyone.













Sexy Women with QR Codes on Their Butts Is Awful Awful Awful
Ticketmaster Is Dumping Awful Captchas
This 1990 Philips Ad Is Awesomely Awful
It’s like they modelled themselves on the characters from The Big Bang Theory.
I get the feeling that even Sheldon gets more action than these kids; especially if some of the girls they’re interested in catch wind of it..
You disagree with some kid doing and a website he made so you’ve;
openly made a suggestion to use fake whois information which is against the ICANN policy and many others
ripped on him for being a virgin
gave the site probably the most publicity it’s ever going to have by writing about it and publishing it on Gizmodo
once again sullied Gizmodo with another feminist, non tech related or interesting post
I’ll agree it’s not the nicest of ideas having people write about their sexual encounters, I do however hope you get fired at some point in the near future so I wont ever again have the displeasure of wasting my time reading this nonsense.
I just read the whole article and thought ‘Christ, give the kid a break!’. He’s only a first year! No need to so comprehensively crush him!
Hi Eddy,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Kat, don’t worry about it! Thanks for the apology – I’ve stopped reading Giz US as a result of this post though.
P.S. We all make mistakes, I’m sure most of the people here don’t get offended by anything – it’s just the kid we’re worried about.
Thanks for your response, and yeah, judging by what I’ve read and heard since, I think the kid is fine.
Hi Jake,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Just like the mentioned app your post is awful. I dont come to gizmondo, for this. Who are you to judge some poor kid that doesnt know any better. Poor show.
Hi there,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Seriously what is this? What a ridiculous article on so many levels.
Hi Jaggedspike,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
No need for an apology, it is not your fault. But thank you for taking the time to acknowledge this.
It wasn’t me who pulled the trigger, but as editor, the buck stops with me!
Haha first photo = Mayor of Friendzone
Some more fantastic, totally non-biased piece of Investigative Journalism by Leslie Horn. Seriously, where do they find these guys?
Hi K1ngSk1n,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Hang on a sec there, are you saying you don’t talk with your girlfriends about your ‘hookups’?
Initially I fancied Leslie’s posts, but the latest stuff are infuriating and generally rubbish really. Do they even deliver the clicks?
Hi Emmanuel,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Hi Kat,
No need to apologise, I wasn’t offended anyway; it is rare that I will be offended by something or someone on the Internet.
Personally, I just find amazing the difference between the US and UK (European?) commenter mentalities. What would the US commenters say about the social network app to do with sharing bathroom experiences?
Anyway, thanks for taking the time to respond
Now go back to filing your tax return
Ugh, don’t mention that three-letter word beginning with “T” please!
And yes, it does amaze me just how different the UK-based commenters are from the US ones; as you might’ve seen on the US site’s version of this, they’re all overwhelmingly in favour of the author. I’m biting my tongue at the thought of adding any more on the difference between Brits and Yanks
Wow, I realise Giz doesn’t claim to be unbiased anywhere but jeez.
Hi Hobbnob,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Ahhh fair enough, we all make mistakes
Yes, we’re only human — it’d be nice if all commenters could remember that
This is the worst article I have read in a long time and by far the worst I’ve read on Gizmodo.
Really, you must have missed a few of Leslie’s articles a long the way.
It isn’t the worst app I’ve seen, and it isn’t like they sucked someone’s cock to get a job as a technology staff writer than they didn’t have the wits to do, Leslie
Hi Mark,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Thanks for the update.
No problem — sorry for the uniform copy-and-pasted apology!
Hi Pleasethink,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Pulitzer prize entry in Journalism ends this friday. (Commentor’s note: aasdfsadf???)
Hi Brogz007,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Give the kid a break. This is not the sort of article i come to Gizmodo to read. I enjoy the new subject matter but try to at least remain neutral in your report.
Hi donotcry,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Filth. What utter, utter garbage. To think, Leslie, that you not only had the audacity to actually call up the creator of this website, but then decided to sully what little journalistic reputation you had left on Gizmodo by spewing a bilious collection of nicknames at him in your ‘interview’, completely baffles me. This type of ‘journalism’ doesn’t even belong in The Mail Online, let alone Gizmodo UK, which prides itself in its integrety and in being the more thoughtful offspring of its American counterpart. Action is needed here; starting with a written apology to the creators of the website for your zealous and hate-filled attack; and ending with you putting your stapler, mousemat and aggressively chewed-up BIC biro into an unnecessarily large cardboard box and leaving your cubicle for a real writer.
Hi Alasdair,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
You guys can really be dicks sometimes you know…
Were as an aimless unprovoked attack on a entrepreneurial teen getting called virgin and meathead by a “technology writer” is altogether so refined and undickish.
Hi Frish,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
I have just come in from a student night out and I am a long time reader but even then felt I needed to create an account just to tell you how utterly shite I think this article is. It might as well just be bullying piece. I mean the whole virgin thing? Really? how fucking old are you? You should feel terrible after writing this and have the decency to write an apology. It made me so angry reading it, to think that that Leslie gests paid to write utter garbage. I’m not one to put anyone out of a job but, Gizmodo, please fire this “journalist” who produces nothing but filth.
Hi Olster1,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
By this logic they need to shelve that obituary app until they dies.
What a spiteful article.
If I was young Dave I would be writing a very stern letter to your chief editor with words such as “defamation of character” in it. I’m all for equality, women’s right and an end to misogynous dicks but do you think you achieve that with an article like this?
The worst thing is do you really think this doesn’t already happen? Do you honestly think that groups of mates don’t talk about the really hot girl they had the pleasure of being with last week? Of course they do, as do women. We joke, laugh and get jealous of our mates hookups. So this guy creates a way to do that online. Big fucking deal. Lay off him ok?
Hi Gayrath,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Totally agree with the majority of comments on here this is an awful article. I also want to add that virginity shouldn’t be a social stigma:
1. It’s incredibly unhelpful for people who are in that position but not by choice and who are insecure about it.
2. For people who do choose to wait until marriage it’s insulting to infer that waiting is a lie told to cover an insecurity.
Just to head off any questions: yes, I am waiting; no, it’s not easy; yes, I’m perfectly secure about that choice and I am getting married in August.
Hi jtanz0,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Poor show Giz, this could have been handled a lot better!
Fair enough, point out the shittiness of the app’s basic idea, but don’t pick on a guy because he’s a virgin and is ‘waiting til marriage’. That’s just a shitty thing to do.
Hi Alfred,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Thank you,
But no need to apologise Kat,just doing something about it is enough.
Well, I personally wouldn’t have cross-posted this article, but after speaking to the writer who transferred it, he presented a good argument as to why he did so. The comments on the US post are overwhelmingly supportive of Giz, and critical of the app developer, plus you’ve got to admit the app itself is questionable at best.
Nonetheless, we shouldn’t have posted it, so I’m more than happy to apologise for our error.
Hi Kat,
Just letting you know, as commenter-in-chief on the UK site, that I know this was cross-posted from the US site in error. I personally think it is wonderful that you are taking the time to apologise to all the people here individually (even though it’s just Copy/Paste) and would say it’s not to early to break out the cider.
I do wish I had the time to respond to every commenter individually, believe me! Unfortunately I am knee-deep in accounts this morning.
I’m knee deep in them every day. Do you need someone to come over and sort out your VAT Receipts?
Oh god, I have receipts coming out of my ears — have to do my personal tax return; my work expenses, and all of my editorial accounts this week. For someone who hates numbers, you can imagine how this week has felt!
Hire an accountant for your personal stuff. The cost is well worth the loss of aggravation. I have to do it for my company the UK, France and Ireland, with barely legible receipts from 8 months ago that I have no idea what they are for. That’s why they pay me the small bucks.
Yeah, I’ve had an accountant until recently, but decided my tax return should be much easier this year, so am trying to do it myself. Anything admin-related is always a drag, and I’ll take any opportunity to moan about it
Yeah, because while you’re here moaning you don’t have to be doing it and there’s always the possibility that while you’re not looking the magical Tax Return Fairy will do it for you.
EXACTLY!
Important note, you can put all the alcohol down as a work related expense.
Well, I thought it was pretty much tongue in cheek, but then I don’t get morally outraged at something I read on the internet..
Hi BennyP,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
So, people didn’t like the article then?!
Hi Bhenn,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
I hope you didn’t have to type all of those replies one by one! Not the best way to spend your morning
No, most definitely not — particularly when I’m having one of the busiest weeks from memory. Ah well; one of the “perks” of the job!
While I do agree that the app is distasteful but this article is truly awful. If you do not like the app, do not rip the creator to shreds with personal attacks.
Tearing into him because he is a virgin? Really? This is offensive to anyone who does not bow to societal pressure where we are told that to abstain past a certain age is ‘uncool’.
I must say the writer of this article sounds like she is in High School and I cannot believe that such rubbish was allowed to be published.
Hi Zakida,
Just letting you know, as editor of the UK site, that this was cross-posted from the US site in error. Please see above for my correction and apology.
Woo that didnt go down well
Kudos to you Kat, for withdrawing/crossing it all out
Its pretty funny seeing the differences between US and UK commenters. I reckon if one of the UK writers had waded in with a nice bit of British snark rather than a full on ad hominem attack on the dude, it could have been pretty good. The app does sound pretty sketchy after all