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EE’s CEO Olaf Swantee has shared some interesting stats at MWC today, which certainly make me feel better for not using my full 8GB each month. According to EE, 25 per cent of their 4G traffic comes from customers watching videos, with 11 per cent of those being YouTube videos. More stats to nibble on, below.
Swantee also claimed the average customer sees speeds of 16Mbps, with peak speeds coming in at 50Mbps. Any EE 4G customers feel they’re not quite hitting those highs yet? However fast they’re hurtling along at, it’s kind of amazing the average customer is only using 1.4GB of data each month — I must say, after many years using unlimited data, I was really worried about moving to EE’s capped data plans, but so far the only irritation I’ve felt is when I don’t even hit half my maximum allowance, like I did last month.
After users have quit staring at their 4G-enabled screens while they stream video, it looks like maps, mobile banking and video-calling have seen a sharp increase in usage, compared to 3G customers.
Despite EE’s financials showing new contracts actually fell slightly at the tail-end of the last financial year, Swantee said today that since November they’ve seen sales grow by 10 per cent every week. Either a lot of 3G customers are switching over to 4G, or sales are still so minimal that they didn’t affect Q4 financials by much.
Any other EE 4G customers surprised by Swantee’s stats?
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Meh… I’m still sticking with Three.
Surprised, not really. Can barely get an LTE connection in London (office near Liverpool Street Station) and the performance has been poor at best. Nothing to blast home about, and certainly not the earth shattering speeds I was led to believe by their marketing campaign.
1.4 GB? That’s equivalent to about 1 HD film.
are people afraid of going over their limits?
“Any other EE 4G customers surprised by Swantee’s stats?”
Shouldn’t your question be – “Any other EE 4G customers believe Swantee’s stats?”
At the most I’ve managed 3GB out of 5GB, and that’s only after some daily BBC iPlayer radio listening when I was really trying to use it up.
I do find I’m scared of doing things on it in case the allowance goes, I won’t watch videos while I’m connected to the dongle and if there’s anything to download I will pause for a moment to think whether the app or track is too big.
I use about 2.5GB on three unlimited, Average about 8mbps – streams videos (HD) instantly, spotify is instant, maps instant.
I can imagine many people on the EE capped data plans would use more wifi than anyone with unlimited data, I tend to just use my 3G as it is fast enough anyway and I know I cant go over any amount of data so I dont hold back on what I do with my phone, even using it as a hotspot sometimes.
well since EE and its 26m subscribers only account for 25% of the mobile data consumed in the UK, and Three with its 8m subscribers, accounts for just under 50% (Enders Analysis, June 2012) I think its safe to say that EE customers are either scared of using, or do not know how to use the internet.
They only launched their 4G service at the end of October though so that source you referred to is rather meaningless. I’d imagine that data would have gone up with 4G being rolled-out.
Yeah cause people are too scared of using up their data so it’s turned off most of the time lol.
EE have heavily capped 3G users to unusable speeds… possibly an attempt to make people go 4g.. i think am better off moving to o2 or three.