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Magazine ads are great and all, but fundamentally words are words, and no matter how many times Fanta promise that their new drink tastes !AMAZING!, there’s no better way to prove it than letting each and every consumer’s taste buds have a go. Which is why Fanta’s now making sugary-orange-drink-flavoured paper.
The premise is simple: rather than have a boring full-page ad in a publication that you’ll blast past and totally forget, you have an edible one, so that people will remember which drink flavour they were munching on while digesting the publication (pun entirely intended). Obviously, there are lots of questions here: the cost; whether or not it’ll leave a horrible orange residue on your hands, making you look like you have a fake-tan fetish; and if it’ll give you cancer or not. Still, tasteable paper like this appears in Willy Wonka, so there’s no doubt that this is the future. [PRExamples]
This Isn't a Christmas Decoration
This Isn't an Animation
This Skateboarding Video Isn't Real
Paper tastes good anyway.
i would not eat that if it was a public magazine.
Really opening themselves up to the “tastes like paper anyway” thing, huh?
The strawberries taste like strawberries, the snozzberries taste like snozzberries and the fanta tastes like paper. Win win!
It’s a shame they made the page look like somebody got over excited with the thesaurus.
It still falls into the same category as any other press ad until you realise it’s edible. So until then it looks a bit full on.
I suppose they can get away with it considering it’s in a plastic wrap. Cheaters.