Google Blocks the Blockers as Android Advertising War Turns Nasty

By Gary Cutlack on at

One of the minor little tweaks sneaked out as part of Google's recent Android 4.2.2 release and the 4.1.2 update has nuked a popular mobile ad-blocking solution, with Android Adblock Plus now pretty much useless by default on phones and tablets.

Those using the tool to block banner ads on Android hardware now see an error message asking them to manually configure the proxy, thanks to Google's updates stopping apps from being able to automatically manage their own proxy settings. Which is an easy enough thing to change manually if you don't mind exploring some of Android's deeper menu pages, but one that's also bound to put off a few users from using the app at all.

What really annoys the Adblock maker is the way Google seems to have deliberately broken existing Android functionality in order to make ad removal tougher. Speaking over on its blog, Adblock said: "As a short-term remedy we are working on making manual setup as easy as possible, and we’ll release a new version once we’re happy with that. In the long term, we hope that Android will allow apps to configure the proxy automatically again." [ABP via The Register]