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If you’d said about £600 million a year, you wouldn’t be too far off. Apparently Google pays Apple some ungodly sum each year to stay put as the default search provider for the mobile Safari search box. Search really does cost the Earth.
It’s no wonder Google wants Android everywhere, and Chrome while it’s at it. The £600,000,000-plus figure is, of course, a Morgan Stanley estimate for 2014, based on the sheer number of iOS devices out there, but it’s probably in the right ballpark. The interesting thing is that back in 2009 Google only paid out £53 million to stay put, which is quite a leap, year-on-year. Also, apparently Google pays out around 75p per pound earned via iOS to Apple, which makes it damn profitable for Apple, and not quite so much for Google.
Now you see why Google spent so much money, time and effort launching Android. It’s all about market share, search, data, and money, lots and lots of money. [TechCrunch]
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Wow ” £600,000 million a year” is a lot…. I’d check that if I were you
Actually from the amount they’re making from Adwords – it’d still probably be worth it for Google.
$1 billion, so it’s actually more than £600m, but I like to be a bit conservative.
but you originally wrote “£600,000 million a year” which would be six hundred thousand million as opposed to six hundred million
Depends if you’re taking it as an American billion or proper billion
Soooo £600 Billion? Do I need to go to the US site to see what sort of weird copy/paste/convert action is happening here? First guess: Giz US is saying $1000 billion? Or $1 (american) billion?
One US billion dollars (on a side note, does anyone actually use the real billion any more?), £600m.
Cheers, But wait, not “One US billion dollars”, surely “One billion US dollars”. Whats the real billion? I’m a thousand-million man.
1,000,000,000 = 1 billion.
Yeah, that’s what I was brought up to use, but there is the long-scale billion which is a million million, 1,000,000,000,000. I was wondering which one Sam was referring to as Real
oops, hadn’t refreshed the page since opening.
the “real” billion is a million million seeing as it came before the thousand million which is an americanism.
1,000,000,000,000 = 1 billion (a million million)
1,000,000,000 = 1 billion (a thousand million)
I think the more pressing matter here is that Sam’s iPhone doesn’t use 4G. Show me the future, Sam!
I wish mate. I wish.
I find the sum of £600bn to be somewhat unrealistic
600 billion a year? (600,000 million?) – must be a mistake?
that’s alot of moolah
Google is a position right now that they could probably start charging Apple to use it’s search engine, and I am not saying this because of how Android devices are destroying iOS devices in market share, I am saying this because I doubt Apple would have the balls to give their users Bing or any other search engine as default after the map shambles.
Why wouldnt they?
In blind tests 66% of people prefer bing results…
I wouldnt be suprised to see Apple jus t100% go to wolfram if they could just to spite Google.
I forgot about Wolfram. Bing? Really?
I think it’s cruel making people blind just to cxarry out this sort of test
Maybe that’s why they also prefer Bing
In the time it took me to log in to comment on the wild figure of £600 billion per year, you’ve corrected your crazy mistake to £600 million. Well don’t for correction …. or is it well done to Google for getting it at a relative snip. Paying 75% on adwords revenue is extortionate though – is that figure correct? Could you check that one as well please? x