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Jony Ive could be guy who designed the computer you’re reading this on. Well, unless you’re not a Mac user, then who knows who designed it. Anyway here he is on Blue Peter, after winning a golden Blue Peter badge, talking lunchbox redesigns. Awwwww.
Three delightful kids presented Ive with their own original designs for a new lunch container — which Ive says you shouldn’t actually call a box at all, because that name puts some limitations on the thing. The moment is adorable. Jony Ive watched the show as a kid, and the clip reminds you that he’s an actual person and a father, and not just an Apple robot who thinks up smartphone designs. And all the while, it reinforces the maxim that good design is very simple. [Quartz]
Apple's Sir Jony Ive Awarded the Exclusive Gold Blue Peter Badge
Jony Ive: Apple Almost Shelved the iPhone, Several Times
Jony Ive: It Was "Extraordinarily Painful" Working For Apple In the "Newton Era"
This as been all over the Beeb website for the past week.
Sucking up to the fruit seems to be a Beeb thing – The amount of free advertising they get is amazing.
Yep, we did the news six days ago http://www.gizmodo.co.uk/2013/02/apples-sir-jony-ive-awarded-the-exclusive-gold-blue-peter-badge/ but new videos keep on popping up.
Whoa…… Ive’s going in the same way of the Balmer of Microsoft – getting tubby.
Bit of a belly!
awww how cute. I love how impressed he made out he was.
Great to see one my idols is as tubby as me
Makes you feel much better!
Prolly shouldn’t use the word tubby, it will constrain the way people view you, they’ll only think round. Johnny Ives taught me that you know!
Round is good design, it’s far simpler than all the harsh angles on skinny people.
SJ had pretty hash angles at the end, don’t mock the afflicted
dude that’s just mean
At least he softened them with the turtle neck 
it’s not tubby, it’s ‘built to last’
I wonder if Apple will patent the designs the kids made and then sue them.
I wonder how much the stand will cost.