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Everybody is expecting Sony to announce the PS4 on February 20th that it’s a forgone conclusion at this point. Now rumours are coming out about the price of the next generation system. Japanese newspaper Asahi Shimbun is reporting that the PS4 will retail for over £270. Expensive?
Specifically, the Asahi Shimbun reported a 40,000 yen price which translates to £271 in real money. For reference, the PS3 launched at 50,000 yen for the base model and 72,000 yen for the 60GB version. In the UK, the launch price was £425 for the 60Gigger, which was the only model initially sold in the UK. So possibly a little more affordable than the launch of the PS3, but significantly more expensive than how much the PS3 costs now. Which to tell the truth, isn’t that surprising.
The Japanese paper also references a controller that has the same shape as the Dual Shock 3 with the addition of some sort of touchpad. We’ll find out what’s what on February 20th. [Asahi via The Verge]
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The price is hardly surprising. Nintendo is selling the Wii U at a loss and if the PS4 is as powerful as rumours suggest it’ll need to be priced higher.
Also, I very much doubt that they’ll sell it over here for the exact GBP equivalent of 40,000 yen. If that price is indeed accurate I wouldn’t expect it to be any less than £350 here.
Well we know how much the iPad mini costs to make – 118 GBP, and the mark up is ridiculous. Hopefully, as Sony is loosing out on revenue to it’s smartphones and such, will not be influenced by adding on a huge mark up. 270 GBP sounds really, really good. I hope it stays that price.
I always find those kinds of figures interesting. Surely the company, in this case Apple, had to pay their staff to design the iPad mini including all R+D, along with designing and building new production machinery, packaging, distribution, marketing etc. Is just counting up the cost of the parts a fair assessment? Or is it just the done thing in product design.
I wouldn’t have thought the tooling etc would have been paid by apple instead by Foxconn then they charge apple a price to reflect the tooling costs
I’m not sure the percentage of costs to the respective aspects of the product. But I do know that they (APPLE) charge what they know people will be willing to pay. Price elasticity isn’t something they care about at Apple. They have ALREADY succeeded. Apple has never been about low price, Apple is about design & exclusivity.
You don’t seem to understand how OEM manufacturers work. Design work is pretty minimal and over the amount of products they sell would only really amount to a $1 or so. Have a look at Apples financial reports they spend very little on R&D.
“You don’t seem to understand how OEM manufacturers work.”
Hence the question. Thanks for the reply.
£270 for the win!
PS4 will cost at least £600 to make – they’ll have to sell it at a loss either way.
A 330 GBP loss from 600 isn’t exactly effective selling. I’d imagine since they sell bundles, it will be about 540 GBP.
Oh, agreed. It’ll be between £450 and £550. Just sayin’ there won’t be any mark up.
sex wee in my pants !!
11:07 am seems like a good time to post
There’s a two minute difference between your post and the actual time – what kind of internet trickery is going on?
No idea why. If the leaked specs are anything to go by, Sony are going for a rather off-the-shelf AMD CPU/GPU combo this time round rather than anything custom and expensive like the Emotion Engine or Cell.
Honestly, I wouldn’t mind spending more on the console if it encouraged Sony to actually market their products…
HA! £270. No, it’ll be anywhere between £350 – £450. Also expect it to be possibly higher with a premium model.
Exactly, the 450 GBP might carry a bundle with games.
If I can’t play a preowned game, I would stay away from getting it!
Definately
I’m going with £350. I can’t see them selling it for less than this.
£270? Bargain! That’s only £40 more than I paid for my Vita. Although I do doubt it’ll be that price so I’m putting aside £400 for it.
I think anything between 250-350 MAX is reasonable
everyone knows it wont be £271 when released in the UK
that has never happened with anything when you convert the price into UK £`s
i doubt it will be less than £350
i dont really care as i have set aside £800 for ps4 and some games and the same again for the next xbox lol
A price is not what something is worth, it’s what someone is prepared to pay.
And you don’t seduce a cow by giving it chocolates.
Seeing as the Japanese are usually charged a little more for their consoles, it’s quite possible that if the quoted price is true, we could be paying less in the west, at least that is how it is with Nintendo consoles.
Come on Giz UK, surely you know that direct comparison of prices between regions at the global exchange rate’s is rubbish.
Especially Yen to GBP.
I’ll wait for the US prices to be released, and then the only conversion will be placing a £ instead of the $ to the front of the number.
looks like we’ll pay more yet again than the rest of the world, and wait 6 months from release for the privilege.
If it’s anything less than £300 it’s a bargain, and I’d be extremely happy.
It will more likely be somewhere around the £350 mark for the console or maybe 1 bundled game. Maybe £400 for console, 2 games, and an extra controller? (too much to ask?)
It *WILL* cost betweek £400 and £500. Quote me on that. Remind me after the launch. It WILL.
Also, it will be bundled with crap you don’t want by most stores and the decent pack will be impossible to find in stock.
That won’t stop all the shops advertising it for £199* where *means, not in stock but you can buy the £999 bundle with sticks.
Lastly, it will break.
It is Sony, so this last part is more predictable than the sun rising. There will be a major design flaw, all the launch units will have it and a couple years later the revised hardware unit will cost £50 less but have most of the functionality removed.
Sony will personally come to your house to pull your pants down and do things to you while you bend over.
This of course is all based on what they did with the PS3 so pretty fair assumptions I would say.