According to Nat Brown -- the co-founder of the Xbox, and ex-Microsoft engineer -- Microsoft, Sony, and Nintendo should be quaking in their boots. Not because Valve's going to kill them off, or Ouya, but of Apple. If it wanted to, Apple could simply kill them all.
In a blog post ruing Microsoft's recent decisions and moves with the Xbox, Brown said:
"Apple, if it chooses to do so, will simply kill Playstation, Wii U and Xbox by introducing an open 30 per cent-cut app/game ecosystem for Apple-TV.
"I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I'll make money."
He goes on to say that even without the Apple TV having any sort of gaming powers it's selling a lot, with large year-on-year growth to boot. The reason Brown is so adamant that Apple could kill the main-stable of games consoles is simply because of access.
Writing apps for iOS is simple and cheap in comparison to writing games for the Xbox. Microsoft charges over £6,000 a year to develop games for the Xbox, and has a similar veto power to Apple. There's also a mountain of paperwork, and a load of pretty complex and expensive tools. In comparison, Apple's £60-a-year iOS developer program comes with a complete SDK and all the tools required to at least get going. The only pre-requisite is that you're using a Mac to code.
I'm not quite sure why Apple's steered clear of gaming on the Apple TV. It could easily open up the market by simply adding an App Store. You have a controller in the form of an iPhone or iPod touch, and you know developers would be all over it. Gaming is massive on iOS, and a huge part of Apple's App Store revenue. I'm sure it'll happen one day, and Sony, Microsoft, and Nintendo better prepare well because they could be totally wiped out if they're not careful. [Nat Brown]