Flash Mob (AKA Hired Professional Dance Team) Hypes Samsung's Galaxy S4 Launch

By Gary Cutlack on at

An entirely spontaneous and completely unplanned "flash mob" just so happened to break into life outside Samsung's New York Galaxy S4 launch venue, as unpaid members of the public with no links to Samsung whatsoever gathered to express their deeply felt excitement about a new kind of telephone.

Or, more likely, someone at Samsung US was given an ENORMOUS amount of money to spend on hyping tomorrow's Galaxy S4 announcement event, and decided, very unwisely, that creating a "flash mob" would be a good way of getting people excited. That plan has failed at this end.

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[Samsung]