Apparently it's pretty irresistible, unreal, totally amazing, and his favourite colour too, all while the kid manages to be even more annoyingly sickly-sweet than the first bizarre Samsung Galaxy S IV teaser trailer. Nice Samsung. I think I preferred it when you called everyone else sheep.
What does all that even mean? There's no glimpse of the phone, in fact it's more irritating than tantalising. Come on Samsung, let's try not to piss everyone off before you've spilled the metaphorical beans. [YouTube]