LG Publicly Trolls Samsung's Big New York Launch Day

By Gary Cutlack on at

The enormous Samsung banners in New York's Times Square are telling everyone that the company has something big to announce later tonight -- but fierce Korean rival LG has trumped it by whacking its own ads right above one of Samsung's.

In a rather unfortunate turn of events for Samsung, it appears LG either owns or has been allowed to buy the square digital banner directly above one of Samsung's spots (inset above left), and is copying it by advertising its Optimus G and telling potential new phone buyers that LG's quad-core mobile is "here 4 you now."

Very clever. Much better than Samsung's lame flash mob idea. [LG]