Mr Average UK Has Spent £345 on iTunes (Before Child IAP Tax)

By Gary Cutlack on at

The average UK user of iTunes has spent £345 buying/leasing a digital music and media collection through Apple's servers, according to a survey that tracked people's iOS spending habits.

The survey-takers asked 1,324 adults how much they'd blown through Apple's clunky web shop, with the collection of the average buyer consisting of 231 songs, nine entire albums, four films and three books, making a combined total average cost of around £345.

But that's not the case for the likes of Nick Rowland-Fry, the latest in the long line of sad parents who've been taken to the cleaners by their kids' love of in-app purchases.

His son, eight-year-old Theo Rowland-Fry, managed to blow £980 on buying meaningless, cynical in-game crap on iOS game The Simpsons Tapped Out, making over 100 individual purchases ranging from £1.50 to £75 between January and March. A complaint to Apple managed to wangle a refund, fortunately. [MacWorld, Telegraph]

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