After an earlier false start, Tesco's ClubCard TV is finally live, and anyone with a ClubCard can now sign up for free. It's powered by Silverlight, currently only streams in SD, is funded by pre-roll and mid-play adverts, but does have The Shawshank Redemption, so there's at least one movie worth watching on there. It's free, so give it a whirl. [ClubCard TV]