We've all spent a lifetime staring at TVs several feet away, so it makes sense that man lacks the requisite strength to hold a tablet for prolonged viewing sessions. Resorting to a stand is nothing to be ashamed of, particularly if it's got the graceful curves of the sne.
Each stand is hand-made from Baltic Birch plywood, and in the landscape orientation it holds your iPad at a comfortable 40 degree angle without hindering access to any of its buttons. There are no product shots of it being used in a portrait orientation, but presumably it's not impossible—just not ideal. Only 2,000 of the snes are being produced, which helps explain the £65 price tag for what is essentially a warped piece of wood.