Even though the new design loses that transparent white strip, the new logo is more visually striking than the old one. By simplifying the design and making the "F" larger, the character starts to read more like a symbol than a letter. Indeed, the block looks more like an app icon than ever before.
The new look fits right in with the design ethos the company has been been rolling out with the redesigned newsfeed and Facebook Home. The new emphasis is on reducing clutter and giving bolder, bigger content space to breathe. [Tom Waddington]