Ads are pretty much all aspirational bullshit these days. "Oooh, look at me; don't you want to be me? All butch and muscular, with a full head of luscious hair and stunning women throwing themselves at you? Then buy this heap of turd." Well, one e-cigarette brand has gone another way. Swearing at you to tell you how f*cking awesome it is. Supposedly.
E-cigarette brand Njoy managed to drag Courtney Love out of the hole she was hiding in, and, well, it's certainly a lot better than a myriad of shiny bollocks hair adverts. I wonder, if the NHS took this approach with its anti-smoking adverts, would people pay more attention? "Oi, you! Yes you, you knobjockey! Your prick's going to rot off if you don't kick the fags!"
Warning: The video above contains swearing, which you should have been able to work out by now, but just in case you didn't, now you know.