Samsung has been caught allowing agency staff to leave negative reviews of HTC products online, with the global shame outbreak forcing the tech giant to (sort of) apologise to its mobile rival.
Recently released documents appeared to show a Samsung marketing team taking pride in leaving anonymous comments saying an HTC One has been suffering from technical problems, before the anonymous poster went on to recommend a Samsung phone instead. How subtle. Samsung's now fleshed out its earlier Facebook apology, saying:
Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company's Online Communications Credo. We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo.
The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.
Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company's Online Communications Credo.
We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.
We're not sure that regretting "inconvenience" is quite the same thing as being sorry, but no doubt someone's getting a good, hard bollocking somewhere for it all the same. [The Register]