The Samsung Galaxy S4 Design Story: It's F**king Intuitive, Bitches

By Chris Mills on at

In the song-and-dance of the Galaxy S4 launch, there was one thing missing: the usual earnest industrial-designer-circlejerk where they try and explain software features using phrases like 'life companion' and 'intuitive' and 'meaningful end-user usage'. Well, that 'wrong' has been put 'right' in this 4-minute video from Samsung, where it rams the intuitiveness down your throat until it's red-raw from all the nature-inspired design and rounded edges.

Seriously though, the video is a masterclass only in bullshit and soft background piano music. I'd love to say it gives an interesting insight into the design process behind the S4, but really, the only thing it gives an insight into is the depths of Samsung's marketing budget. [Samsung]