BlackBerry Avoiding Tablets With Phone-Only BBM Android and iOS Launch

By Gary Cutlack on at

The arrival of BBM on Android and iOS will be a slightly limited affair, with BlackBerry deciding it's best to focus solely on smartphones -- meaning the messaging app won't work on the iPad, Nexus 7 or any of the other large-screened devices that are currently dominating the tech world.

Speaking to Trusted Reviews, Vivek Bhardwaj, Head of Software Portfolio at BlackBerry, said: "Smartphone is our real focus and again it comes back to what BBM is. If you look BBM and the engagement and the activity, it’s because it is mobile, because people are on the go."

When pressed on the tablet issue, Bhardwaj added: "When you start looking at tablets, computers and other screens, the usage model changes and behaviour changes. For us right now the absolute focus is getting BBM onto smartphones."

Presumably BlackBerry knows what it's doing. Either that or its basing likely tablet user number projections on sales of the PlayBook. [Trusted Reviews via Techradar]

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