Mobile network EE, which was at the centre of a little storm over claims a market research company was offering to sell details of its users to the police, has advised everyone to calm down a little. It was anonymised data that wouldn't be able to identify or lead to the tracking of its users.
The statement from EE said: "We would never breach the trust our customers place in us and we always act to comply fully with the Data Protection Act. The information is anonymised and aggregated, and cannot be used to identify the personal information of individual customers."
Last weekend the Sunday Times said personal data of 27m EE/Orange/T-Mobile users had been offered to the Met Police by market research company Ipsos Mori, which was said to contain "gender, age, postcode, websites visited, time of day text is sent" and some location data generated when the call was placed.
But EE's saying it didn't happen like that at all, with Ipsos Mori stating it only had data to identify "trends" not individuals. [BBC]