Google's moving into the streaming world. Get ready for Google Play Access. Here's everything you need to know about Google's crack at rocketing to the top of the charts.
Google Play launches in the US today, with pricing from about £7 per month. There's no word on UK (or the rest of the world, for that matter) pricing yet.
Google claims that All Access is better for discovery than others. From what we can see so far it's an on-demand meets radio service with the personalisation options you would expect. It works on phones, tablets and web browsers.
The innovation comes from the degree to which it's easy to switch between the hands-on and hands-off experiences.
Google has long been missing a streaming music answer to services like Spotify and Pandora, and Google Music certainly appears to be a wonderful cloud-based storage locker for your tunes, but in the end, it it's a just a store where you can buy tracks and albums. The trouble, of course is that Google is a massive company and so negotiations with the major record labels are more complicated than they are for startups.
Spotify and Pandora in particular have amassed a lot of users. Google has the muscle, but the little guys have the head start. We'll have to wait and see which service comes out on top.