Star Trek Into Darkness finally hits our cinemas today, and while legions of fans have already snapped up their tickets, Cumberbatch is in full-on PR mode. Snagged by none-other than Google, watch the Into Darkness baddie squirm under the pressure of a Google+ barrage.
I say squirm, squirm as much as any decent actor does -- hiding his real feelings and portraying others is essentially his day job. But it's worth a watch if you've got 16-odd minutes to spare today in anticipation of tonight.
On another note, who's actually going to see it tonight and where? I attempted to get BFI IMAX tickets and failed, but I'll get there, eventually.