After boundless speculation over the last year, Apple has finally announced its online streaming and music discovery service. This is how millions of people will listen to music from now on -- though not us here in the UK just yet.
What we're looking at here is a Pandora-like radio service that's built directly into the iTunes Music app. It's built into iOS 7, and works on iPhone and iPad and iPod Touch. It's even built into iTunes on your Mac and Apple TV. It's free with advertisements, or you can get it for free if you're an iTunes Match subscriber.
From the demo we saw more or less what we would expect. Artist based radio, a nice tap interface, and a recommendation engine for music—which one? We don't know!
But basically, nothing all that interesting. We'll reserve final judgement until we've got a chance to mess around with it.