A survey attempting to match the rise of social networks with the higher levels of narcissism seen in society has found a pretty strong dividing line between age groups, with younger users favouring Twitter and middle-aged narcissists preferring to use Facebook to illustrate and tell everyone how great they are.
In fact, University of Michigan researcher Elliot Panek says older Facebook users use the site as a sort of virtual mirror, pointing out that: "It's about curating your own image, how you are seen, and also checking on how others respond to this image. Middle-aged adults usually have already formed their social selves, and they use social media to gain approval from those who are already in their social circles."
For younger users, though, it's all about using Twitter as a "megaphone," with the University making the not particularly shocking discovery that students on the micro-blogging site tend to "over-evaluate the importance of their own opinions." You don't say. [University of Michigan via Daily Mail]
Image credit: Woman in a mirror from Shutterstock