Research into the online habits of UK web users has found that the silent majority doesn't really give a toss about modern privacy concerns and would happily trade their personal information for cash or an enhanced service.
The survey, commissioned by Amdocs, found that 57 per cent of people would happily trade their top five Facebook friends' names and their own personal location data in return for money or reward points, plus they're not bothered about this data being shared with additional companies. This is why everyone gets so many spam phone calls and emails.
The survey found that 65 per cent of the 4,000 people it asked would gladly hand over extra personal data in return for a more favourable pricing plan, while 36 per cent would give out any data asked for for free.
Ian Parkes from survey conductor Coleman Parkes, said: "Many consumers are willing, even eager, to share information, provided they receive value in return from their service provider. With the additional ability to share this information with third parties, customer data has the potential to become a new form of industry currency." [Telegraph]
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