ASA: Renault's Slow-Motion Bouncing Boobs Advert "Objectifies" Women

By Gary Cutlack on at

A rather artistic advert for the Renault Clio has been banned by the Advertising Standards Authority, after viewers complained that its bra-wearing burlesque dancers were a bit on the sexist side and were guilty of throwing television advertising back to the 1970s.

The sick, filthy advert, which we have embedded above for your appraisal, features a couple of actors pretending to me normal men out on a test drive while being filmed by "hidden" cameras. It soon goes a bit weird and dancing ladies turn up in their bras, thereby casually associating sex with cars. Perhaps it wouldn't have got such a mauling if it weren't for the amazingly gratuitous close-up, slow-motion shots of bouncing breasts (seen at the 01:28 mark, and also at 01:34, 01:43 and 01:48).

The ASA has ruled the advert shouldn't be shown again. So you'd better watch it lots now before David Cameron hacks Vimeo's servers and takes it down for the good of the nation. [Vimeo via Buzzfeed]