Google's new tabbed inbox is designed to declutter your email, but actually it's a bit irritating. But if you are using it you may have noticed a new rash of irritating, targeted ads that look like email.
Appearing in the Promotions tab, there are in fact two kinds of ads that look like email — some link out, others expand up in your inbox. In fact Google has been at pains to point out that they're not actually emails: instead, the big G is simply serving its targeted ads at you in a way that makes them look like email.
Fortunately, the people paying for these ads don't have access your email address or any other personal information — they're just paying for ad space with Google the way they always have done. Also, they only appear in the Promotions tab — but much like Facebook's Sponsored Stories, they could prove pretty irritating pretty quickly.
Still, there are solutions. First up: don't bother using the Promotions tab. Simple. Or, if you kinda like the tab, you can just tap the X button on an ad to make the entire panel disappear. That'll only work until you reload Gmail, though, when it'll be reset. Depending on how you use Gmail, then, you may actually end up seeing fewer ads — as long as you ignore that Promotions tab. [Verge]