According to a report by former WSJ reporter Jessica Lessin, Apple's long-rumoured stand-alone TV service will supposedly allow viewers to skip over adverts.
While ad skipping has been available as a feature on pretty much every DVR ever made, TV broadcasters haven't exactly been all that keen on the idea -- that is where they make all their money after all. Lessin says Apple has pitched media executives on a "premium" version that would still pay TV channels for their losses.
The proposed deal would likely see Apple's product augment your traditional set-top box and possibly work similarly to Microsoft's upcoming Xbox One. A recently granted patent, it seems, would allow Apple to swap in different content, like music, during ad breaks.
How Apple plans to incorporate this service is unclear. Besides, you know, the fact that Apple has yet to release an actual television product other than the Apple TV, which the rumoured device/service might just end up being anyway. [Jessica Lessin]