The Wall Street Journal reports unnamed sources that say Google has approached big media companies about licensing TV shows for a streaming television service it wants to launch. Intel and Apple have also been working on similar services.
Details are pretty thin here, but it's clear that what Google is going for here is a service that's more like pay TV than existing online sources like Netflix and Lovefilm. It would make a lot of sense for Google to develop this kind of product to beef up its struggling Google TV platform.
Unfortunately, this is hardly the first time a mammoth technology company has approached the titans of media with a chequebook only to be spurned. It would be a huge blow to the traditional satellite or cable model to create a service like this, so we'll have to wait and see what, if anything, Google, Intel and the rest are actually able to negotiate on this front. [WSJ]