Sainsbury's Own-Brand Mobile Network Now Live

By Gary Cutlack on at

The new spin-off mobile venture built by Sainsbury's and Vodafone is now live, with users able to buy a range of mobiles and SIMs in-store and online. The PAYG phone line up is a bit crappy, though, offering a range of entry level phones most charitably described as "affordable" at the moment -- but the SIM deals are pretty nice. And you get Nectar points on everything. [Mobile by Sainsbury's]