If you can't sue them out of existence, and blocking them just doesn't work, then what's the next best thing? Cut off a pirate's money supply, of course. And that's exactly what most of the world's biggest advertising companies including Google, Microsoft, Yahoo and AOL are doing. Now rights holders can file a request to block adverts on particular sites, just like DMCA takedown notices for content.
Companies like PayPal have already done the deed and cut off various pirate sites from their cash transfer system, essentially preventing the sites from collecting donations or paid subscriptions.
From now on "ad networks", as they like to be collectively called, will have a system for removing any advertising that they provide if they're notified that the site is supporting or committing piracy. Rights holders will have to prove infringement, however, including time-and-date stamped snaps of adverts appearing next to pirated content.
Once a notice has been filed, the ad network in question will then conduct an investigation, contacting the infringing site giving it options, like cease and desist piracy or just remove the ads.
Of course, this is just a bill of "best practice", which is neither legally binding nor does it have to be followed. But it looks like Google et al have had it with pirates, and are joining the fight, or at least allowing rights holders to use them to join the fight, against piracy. Maybe the pirates should set up their own ad network or something? [TorrentFreak]
Image credit: Piracy from Shutterstock