While the BBC might be abandoning 3D broadcasts and productions for the foreseeable future, Virgin Media isn't yet ready to wave the surrender flag out of the screen. It's increasing the amount of 3D material available on its servers.
Watching in 3D will remain a fairly niche pursuit, though, even for Virgin users, with the TV company currently offering 25 hours of 3D content through its on-demand system. This update will add another 50 hours of 3D stuff, some of it quite... rubbish.
While Virgin lets subscribers watch The Hobbit: An Unexpected Journey, Life of Pi, Wreck-It Ralph and a few more big-brand films in 3D right now, the new stuff is sourced from the television world, with rather bland and US-orientated stuff like Street Dance with Sisco Gomez and more episodes of How It's Made in the pipeline.