Sir Stelios Haji-Ioannou, founder of EasyJet and all its "easy" spin-offs, fancies a crack at the UK groceries market and is launching his own take on a super-cut-price version of Tesco, first in Croydon and then the rest of the UK. The day-glow orange monster is about to invade our high street.
The idea is that it'll be a cut below the already rock-bottom Aldi and Lidl, selling "affordable, basic 'no-brand-name' packet and tinned food", which sounds like student-orientated food to me. EasyNoodles, EasyTuna, EasyChicken Kiev -- that kind of thing.
Considering we're all being penny-pinched right now, I guess more lower-cost shops to help people who really can't afford some of the basics from the bigger names like Tesco and Asda on the high street are more than welcome. I can't see it being a massive success, but if anyone can make something out of targeting the bottom end of the market, it's Stelios.
Anyone fancy some EasyBeans? [Metro]
Image credit: Modified store from Shutterstock