Virgin Media and Sony have signed some sort of blood-buddy pact covering this year's PlayStation 4 launch, with the ISP claiming it's now the "PlayStation 4 UK ISP partner" for Sony in the UK.
Virgin's not giving out any details as to what being an official "ISP partner" of a video games machines actually means for us lot, though, simply saying:
"What does that mean exactly? Well, there’s going to be loads of exciting benefits for our customers but we have to keep the details under wraps for the time being. Watch this space for more details."