A New Apple TV Might be a "One More Thing" on September 10th

By Gary Cutlack on at

Bizarre analysis of global shipping records has found something possibly SECRET coming to the US from Apple's suppliers, with data claiming that a series of deliveries of a "Set Top Box with Communication Function" have been popping in on the slow boats from China.

The data was uncovered by trade specialist Panjiva, which found reports of three container loads of mysterious "set top box" equipment landing on US shores during August. It might be a new Apple TV, it might be an all-new TV streaming thing, it might be... nothing. It might just mean Apple TV's been selling well and they need more of the old ones.

Such are the mysteries of the shipping container industry. [Panjiva via GigaOm]