The iPhone 5C sure is bright, in lime green, yellow, blue, pink and white -- colours which match iOS 7's colours, in case that isn't obvious.
With the entire back and sides made from just one single piece of hard-coated polycarbonate material which has a steel-reinforced inside that also acts as the antenna, Apple said that "you won't see seams, part lines, or joins." Made from a plastic shell to keep costs down, the hardware is a lot more rounded than the last few generations of iPhones.
Just in case you don't like any of those five block colours, Apple has also whipped up a batch of custom cases with a "soft-feel silicon rubber," with kind of cool '60s-style circle cut-away patterns. They won't be to everyone's taste, but I kind of dig the potential tactile-ness of 'em.
Inside, it has the same A6 processor seen in the iPhone 5, with the very same 8MP rear-camera, and -- woah -- a new FaceTime HD camera. That's great news. There's also backside illumination.
In better news, it's also said to have "slightly" better battery life than the iPhone 5, which is better than worse battery life, I suppose.
There's also a plastic case for your plastic phone, which seems a little pointless. Although the case has holes, which in theory would make for a great game of Connect-4.
It's also 4G-enabled. Apple's really pulling the punches with this so-called "low-end" model.
Prices? We have prices! Unfortunately the off-contract prices are not quite the cheap-as-chips price we were hoping for: £469 for the 16GB model, and £549 for the 32GB one. Cases meanwhile will cost £25 each, which is quite a lot for a cheese-grater.
Image Credit: The Verge