This is the new Leica C Type 112, another retro-looking digital compact from the classic snapper brand. Leica says it got Audi designers in to fiddle with the look, although we'd still struggle to pick it out from an identity parade of other Leica models.
The UK price of the Leica C Type 112 is around £550, for which buyers get a 12-Megapixel 1/1.7-inch sensor sitting behind a 20-200mm f/2-5.9 Vario-Summicron lens, plus a 7x optical zoom. A three-inch LCD is joined by an electronic viewfinder, plus it has integrated Wi-Fi and NFC for remote access to your stuff and some controls.
It's a little uninspring for that kind of money, but that "Dark Red" colour scheme is pretty tasty. [PetaPixel]