Complaining in the modern, publicly-connected world works wonders. But what happens when your bleating Facebook posts and tweets fall on deaf ears? Why buy yourself a promoted tweet, of course. That'll stick it to them.
Hasan Syed got fed up with the way British Airways were handling the issue of a lost bag belonging to his father, and so paid to have his complaining tweet promoted in the UK and New York:
"Don't fly @BritishAirways. Their customer service is horrendous."
Pretty concise and to the point, don't you think? Apparently this is the first time anyone's thought of doing something like this, or at least the first time anyone's noticed. I have no idea how much that cost, but it got right up BA's nose.
This could be an increasing trend if it's cheap. TfL screwed up the tube again? Blast everyone with it. What if Acer can't repair your laptop time and time again? Promote the crap out of your complaints. And there I thought just bitching publically on Twitter without paying money was effective -- complaint promotions certainly get the company's attention. [BBC]
Image credit: BA from Shutterstock