Forget Jony Ive or Phil Schiller or anyone else Apple wheeled out on stage at the iPhone launch -- this is clearly the guy really behind that tacky new iPhone Apple's launched.
Apart from taking the piss out of Apple, this does accurately portray the kind of people I imagine buying the gold 5S. Ah well, at least they'll be able to buy a horrible garish gold Lightning cable to go with their latest bit of bling. (Yep: there's already a Kickstarter project for a gold iPhone cable. God help us all.) [YouTube]