Tide-Infused Inks Makes These Shirts Self-Cleaning

By Andrew Liszewski on at

In a breakthrough that could vastly improve life for uni students—and their parents—around the world, Tide has developed what could very well be the world's first self-cleaning t-shirt.

Created by Leo Burnett, the company's ad agency in Poland, the shirts feature cartoon images of various mums crying in despair at the mountain of laundry their college student kids bring home on the weekends—because apparently only mums do laundry. However, the t-shirts' designs were actually printed with special ink infused with Tide washing powder that would dissolve when the garment was tossed in water. Sadly it means the magical self-cleaning powers are only a one time thing, but one less trip to the dry cleaners is still totally worth it.

But here's an even better idea; ketchup infused with Tide so stains automatically clean themselves. It will make millions. [I Believe in Advertising via Taxi]