Today, Bose is announcing SoundLink, a combination of hardware and software aimed at making the easiest, most seamless wireless music system ever. It's a direct shot at Sonos's excellent system from one of the most recognisable names in consumer audio. But can Bose catch up with the popular and excellent Sonos has been building up for a decade?
SoundTouch is a Wi-Fi based system integrated directly into Bose hardware. For starters, it'll launch on three units: SoundTouch 30, SoundTouch 20, and SountTouch Portable. The former two are systems designed to fill large/small rooms respectively. The portable model features a lithium-ion battery. SoundTouch-enabled versions of iconic Bose products like the Wave radio will be rolling out over the next year.
As with Sonos, you control the system using a proprietary app (Android, iOS, Windows, Mac) which you use to cue up music. At launch, in addition to a library of music, the system will also work with Pandora. Bose says that the company will be launching with additional streaming music services in 2014. We certainly hope so because Sonos has basically every service you could want on board already. Unlike some competing products, all of Bose's hardware will also be AirPlay compatible.